April 22nd, 2011, posted by Shore Crew Tags: MYOO

This Friday 22nd April we’re extra excited, and it’s not just because it’s Earth Day 2011, today we will be flicking the switch and turning on our much anticipated site

MYOO will be the new driving force behind our expeditions, adventures and a whole lot more besides. Our new site, is a launching pad for inspiration, storytelling and adventure. A social and environmental hybrid–half magazine, half blog covering all the latest news, trends, cool design, innovations, and in keeping with our Adventure Ecology ethos – your very own stories. We want to hear what you’re thinking, the great projects you’re working on or any exciting news you’ve heard.

Why? Because we believe in the power of collectivity to affect change. Nobody is as clever as everybody. And together we think we can build a smarter future, and best of all, have fun doing it. MYOO is all about ME+YOO, and during our Beta launch phase we’ll be asking a favour of you, our viewers, to give us your honest feedback, comments and suggestions to help us build and grow the site.

MYOO (rhymes with shoe, view & dew), is made up of four divisions:
MYOO Explore
MYOO Agency
MYOO Create
Each area shares the same aim to INSPIRE, INNOVATE AND ACTIVATE individuals, industry and organizations towards a smarter Planet 2.0 way of living. Today will mark the launch of, Explore and Agency, and within the next few months we’ll also be revealing our community platform MYOO Connect as well as a new and improved MYOO Create, which will be packed full of great competitions for you to get involved with.

It’s been a busy few months for the MYOO team and we hope you’re as excited as we are to be a part of our new MYOO adventure. So what are you waiting for? Get over to and see what you think for yourself.

For regular updates from the MYOO team follow them on Twitter and Facebook

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